Pursue a career in the marketing, media communications or advertising industries. In this double major you’ll gain an understanding of the principles and processes of advertising and other forms of communications from a marketing perspective. You’ll conduct research on customer needs, design new products and services, and gain detailed insight into advertising and public relations. You’ll also learn how to successfully organise and control marketing activities in a highly competitive environment.
During your first year of the Bachelor of Commerce you’ll complete common core units which will provide an introduction to the various aspects of business. You do not need to make a final decision on a single or combined major until your second semester.