As a graduate, you will be able to respond to the needs of industry
and commerce, particularly in the areas of strategy development,
innovation and international marketing. You will be prepared for positions
in marketing, including product or brand management, marketing
research, promotion and sales.
The main responsibilities of the marketing management function include:
• Market analysis
• Marketing strategy development
• Marketing program development and implementation
• New product development.
You can tailor your degree to suit your career aims and direction
by adding a Joint Study in accounting, finance, human resource
management, law, management or online business technologies.