The JCU Bachelor of Business majoring in Marketing is designed to give you a thorough knowledge of all aspects of marketing. You’ll learn to apply the critical perspective and competencies needed by marketing practitioners in contemporary organisations.
This JCU degree is a great choice if you’d like to explore how to navigate today’s world of social media and respond creatively to technological change and the constant changes in consumer culture. At JCU you’ll learn the marketing skills needed in a world that is interconnected in economic, political, socio-cultural and technological terms.
You’ll also gain up-to-the-minute understanding of sustainable marketing strategies that are required by organisations that are confronted with global problems such as population growth, climate change and resource depletion.
Importantly, you could also choose to study an additional Business major, such as Information Technology or Economics and Finance, without increasing your total study duration, which would increase your career options when you graduate.